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Who is the real audience?

The tension between art and commerce is often expressed as a clash between the spiritual and material. At its bluntest and most oversimplified, it's expressed as: Do I write from my heart and tell my True Stories, or do I sell out and make a lot of money?

And of course, it's not nearly that simple. First of all, neither of those things--writing from the heart or writing big-selling books--is easy. It's not a matter of snapping one's fingers and deciding to do it. Coming up with original ideas and polishing one's craft to a shine require tremendous commitment, and effort doesn't guarantee achievement; a writer can still miss the mark. Writing a bestseller does not mean stringing together a bunch of trendy cliches and watching the money roll in.

Obviously, what most writers want to do is write what they love and sell a bajillion copies, but that's the hardest trick of all. And so there's a more subtle version of this conflict that plays out in the lives of many writers: Do I write this story that's calling to me, but that my agent doesn't think he can sell? Do I try to write in the genre that's selling big right now?

There is no single right answer to those questions. A writer may pursue the story that sings to her, but find no readers for it. But there's no guarantee she'll find readers when she tries a popular genre, either. On the other hand, she may try a new genre because it's currently hot and find that she loves it and feels at home in it. That balance of risks and rewards is an individual decision.

Ultimately, it's natural for a writer to want to please herself and to please readers. It's an interesting task we take on: to express something meaningful or entertaining, and to have it relevant to someone outside our own rooms.

I know writers who say they never worry about the audience. And I know writers who say the reader is their foremost concern, that the reader is what it's all about. From reading their work, I know that either approach can produce good books.

Comments

Very true. As in most things, there is no right answer, only what's right for YOU.
The key is figuring out what that is! ;-)
I wonder if, when we choose to write within a certain genre/classification of literature, we've already targeted a type of reader/specific audience. I don't know that it's necessarily true--good storytelling transcends all, "they" say--but it's something to think about, anyway.
That's an interesting point. More of us might be writing sonnets if it were the most popular format of our day, for example! And I'm convinced that we're seeing so many new paranormal novels because their writers grew up reading Harry Potter and Twilight.
Life is short; might as well write what we love, right? :)
I had a mini panic attack about this very thing last week. Do I continue slogging through my revisions on a project that needs tons of work and may never sell or do I switch to a new project that may be more marketable? Trying to figure out the time investment (and heart investment) vs potential return on said investment can be dizzying. I went for a good long walk and after my panic attack passed, I realized that I have to continue with what I want and love to write about and hope that's where success lies. Otherwise, I'll just keep chasing my tail.
It can be difficult to figure out the next right step, can't it?
Heart wins every time for me. I find that if my heart isn't engaged with what I'm writing, then it comes across in the writing itself.

That said, I don't necessarily think I couldn't persuade my heart to become engaged with something it didn't start off being engaged with - as long as I can find an aspect of the story that excites me and results in that all important *click*.
That happens sometimes when we try new genres or writing prompts--we stick our toe in the water and decide to go swimming!